Zaja PR provides strategic public relations services that make a positive impact on communities. Founded by Azania Herron, a PR professional with nearly 20 years of experience ranging from private to nonprofit and government sectors,  Zaja (pronounced zha-zha) PR helps clients to reach their audiences and goals. The firm facilitates success through a variety of methods including consultation or direct support with media relations, stakeholder and community engagement, crisis communications, public affairs, events and more.

We specialize in, but are not limited to, working with organizations, government agencies and companies that serve urban or historically underserved communities.

Services

Our public and community relations services are carefully designed to meet your objectives and goals. Whether you seek to grow your brand awareness, implement a public outreach campaign, share the great work you are leading, interact with your stakeholders or simply let people know that you exist, Zaja PR can help you reach your key audiences.

Clients receive support with media relations, public advocacy, crisis communications, event promotion, integrated and digital communications, branding, community engagement, workshops, social media plans, internal communications and the like.

Passion

We hold a deep understanding and appreciation for the role community development, youth programs, public services, housing, access to jobs, cultural events, education, transportation, etc. play in one’s quality of life. Our primary focus rests on helping to improve life experiences for those in urban or historically underserved communities. As a result, we create and facilitate public relations and community engagement opportunities that resonate with and empower the public. Doing so not only increases the likelihood that services, products and initiatives are well-received. Effective communications and community engagement improves an organization’s ability to deliver relevant services.

Work

Our experience includes securing and supporting opportunities for national and local print, broadcast and digital media outlets such as CNN, Essence, Good Morning America, HuffingtonPost, Univision and primary and niche media outlets across regional media markets. We've developed and nurtured industry leaders to rise as thought leaders, influenced public policy, driven economic development, positioned events to become a flagship for the community, increased brand awareness for companies and organizations, enhanced internal and external communications and so much more. 

Where We’ve Worked

Certifications

We are certified as a Historically Underutilized Business (HUB) by the State of North Carolina Department of Administration, and as a Small Business Enterprise (SBE) and Minority Business Enterprise (MBE) by the City of Charlotte.